Simple Boho-hic Styles Fit Perfectly in Downtown West Palm Beach
Most people like to buy, others like to sell. There is even another group that likes to design and color pretty things. Rachel Calvalli, the owner of Simplicity in Mind is all of the above, and she wouldn’t have it any other way.
By Maritza Cosano
Walk into Simplicity in Mind boutique at 200 S. Olive Avenue in downtown West Palm Beach, and you feel like you’ve stepped into a perfectly pinned post on your favorite Pinterest board. Homemade dreamcatchers hang from the store’s ceiling adorning the small front window, but the point of this look is to focus the attention elsewhere.
Racks of clothes and accessories—mostly Boho-chic pieces from independent designers line the perimeter of the tiny store. There are stacks of Boho essentials like jeans and loose-fitting tops and dresses in floral prints or stripes, and cool but not precious indulgences like silver-arrow and other Aztec influenced designed necklaces, bras in delicate solid fabrics, suede or leather handbags, and soft scented candles in blended colors.
Rachel Calvelli, the store’s twenty-something owner, talked to us about how she struck out on her own, and about her style inspirations and her dream of expanding to the island of Palm Beach someday. Read more>>Follow me in social media: